Fair Advisor Pro is designed for financial advisors at wire houses, broker dealers, and registered investment advisor firms. It includes all of the capabilities of Fair Insight plus:

• The ability to import the holdings from your book of business

• The ability to import a client prospect’s existing portfolio, including cost basis, unrealized and realized gains and losses, holdings, and transactions. Fair Advisor Pro will then compare the prospect’s portfolio to a benchmark portfolio and the advisor model portfolio

• Continuous monitoring of the advisor’s entire book of business, including a holdings evaluation analysis ranking the holdings as red, yellow, or green

• Mock trading of a client’s account based on advisor preferences and generated alerts (tax loss harvesting, 1yr or 3yr underperformance compared to the index, opportunist reduction of concentrated positions, etc.)

Based on the imported data, determine the client or prospect’s visual risk score, visual risk/reward quality, and the historical performance. Drill down into Accounts, Holdings, Allocations, Transactions, and Cash Flow. Compare portfolio alternatives. Mock trade portfolios and determine tax consequences.

Click on the Holdings tab and then “Download CSV” to see every statistic known for the client or prospect’s holdings. The platform will also evaluate the holdings as red, yellow, or green based on the advisors preferences. If a holding is marked red, the CSV file will mock sell the position in the “Trade” column (-1000 means sell $1000 worth of the holding) along with the share quantity and realized gain/loss information.

The holdings evaluation criteria (red, yellow, green) currently includes the following based on the advisors preferences:

Book & Holdings Analysis

• 3 Year performance lag vs index

• 1 Year performance lag vs index

• Tax Loss Harvesting opportunity

• Concentrated Position

• Peer Performance [performance]

• Short Term Performance Reversal [performance]

• Higher Downside Capture [increased risk during periods of stress]

• Lower Diversification [fitness & correlation]

• Higher Fee Underperformance [unjustified high cost]

• Higher Tax Exposure [larger taxable events]

• Hidden Risk [higher tail risk]

• Exposure Outliers [exposure inconsistent with category]

• Recent Outflows [drift & liquidity impact]

• 12b-1 fees and/or fund loads fees